Top Consumer Finance Apps in Turkey: Q2 2025 Performance

In the second quarter of 2025, the performance of the top consumer finance applications in Turkey showcased significant trends across downloads, revenue, and active users. This analysis, powered by Sensor Tower data, provides a detailed look at these apps' metrics.

Splitwise experienced a notable increase in weekly downloads, peaking at around 1.9K by the end of June. Revenue also showed a positive trend, rising to approximately $980 in the same period. The app maintained a stable user base, with weekly active users fluctuating slightly around 12K.

Money Manager (Remove Ads) from Realbyte Inc. saw a consistent number of downloads, with a peak of 1.3K in the last week of June. Weekly revenue remained relatively stable, ending the quarter at around $717. The app's active users increased steadily, reaching approximately 42K by the quarter's close.

Wallet - Daily Budget & Profit showed a remarkable surge in downloads, reaching a high of 2.3K mid-June. Revenue trends were positive, culminating at $795 by the end of the quarter. However, active users saw minor fluctuations, ending at around 1.8K.

Income Expense Planner Paytodo had a strong start in revenue with a peak of $1.9K in early April, though it fluctuated throughout the quarter to close at $419. Downloads started high at over 5K but saw a significant drop, ending at 222.

YNAB maintained a low yet steady download rate, peaking at 25 in early April. Revenue showed a slight upward trend, closing at $539. Active users remained small but consistent, hovering around 22 by the end of June.

For more detailed insights and analytics on these and other applications, visit Sensor Tower.